Table of Contents
Part I Industry Overview
Chapter I Overview of television to the development of the industry
Section I television to the basic situation
. The development of China‘s TV shopping
. Television to the history of the development in China
. TV to perceived risk analysis
Section II Analysis on the Development of Non-store sales
. "Non-store sales," the connotation and the type of
. "Non-store sales" and the reasons for the rise of analysis
. "Non-store sales" development constraints
. Non-store business model to analysis of media
Chapter II to the development of analysis of international television
Section I Analysis on the Development of American television to
. American television programs to the characteristics of
. American television to modern management and production methods
. American television programs to major customers
. The United States to a strategy of governance analysis of television
Section II Analysis on the Development of South Korean TV shopping
. Korean television marketing tool to
. South Korean television shopping trend
. South Korea to help improve the laws and regulations to the development of television
. In 2008 to development of the Korean TV
Section III to the development of other countries, analysis of television
. Overseas TV programs to the development of norms
. In 2008 to the development of foreign TV
. The United States, Japan and South Korea to the characteristics analysis of television
. Japanese TV shopping laws
Chapter III environment for the development of China‘s TV shopping analysis
Section I economic development of China‘s TV shopping environment
. In 2008 the situation of national economic development
. In 2009 analysis of macroeconomic operations in China
. 2009-2010 Analysis of China‘s economic growth forecast
Section II to the development of China‘s TV policy environment
. Radio and Television Advertising Management
. the impact of Order to prohibit the broadcasting
. In 2009, "China‘s TV shopping industry standard" is expected to introduce
Part II Market Development
Chapter IV Operation of China‘s TV shopping market analysis
Section I television shopping industry development
. TV shopping industry development opportunities
. TV shopping industry chain development of analysis
. TV shopping industry characteristics and development pattern
Section II 2008-2009 TV shopping market in the development of
. In 2008 to market the size of television
. 2008 Marketing Innovation of the impact of television shopping
. In 2009 to the development prospects of the domestic television
. TV in 2009 into complaints to the new hot spot
. In 2009 the development of television to the standard situation
. TV shopping brands of market analysis
Section III 2009 financial crisis on the TV shopping industry
. The financial crisis on the impact of China‘s enterprises
. The advantages of television shopping channels
. With the television business strategy to create business opportunities
. Television to the development of business opportunities
. The financial crisis to the next opportunities for the development of television
Section IV to the development of China‘s TV Problems and Solutions
. Chinese TV to find out the initial phase of development is still
. Chinese TV to the problems and the cause
. Radio to television to the relationship between the
. Industry Development Strategy
Section V in some regions of China TV Shopping Market Analysis
. Yangzhou television to the development of analysis
. Taiwan‘s TV shopping channels industry analysis
. Beijing TV to the trend analysis
Chapter V Analysis on Chinese TV to consumers
Section I China‘s TV shopping analysis of consumer income levels
. In 2008 the Chinese people. Analysis of people‘s lives
. 2008-2009 income levels of consumers
. 2008-2009 Analysis of the consumer confidence index
. 2008-2009 all regions of the consumer price index
Section II consumer attitudes on the analysis of television shopping
. Consumer awareness of television direct marketing products
. Television credibility to the survey analysis
. Consumer satisfaction with television shopping
. TV more attractive to consumers
Section III TV to consumers and influence the formation of decision-making factors
. The function of television advertising to
. Television to the formation of decision-making
. Television to the impact of the decision-making factors
Part III products industry and industrial market chain analysis
Chapter VI Analysis of TV to the main product
Section I Analysis of TV shopping products
. Television products to the core analysis
. TV to the new characteristics of products
. Inflection point analysis of TV shopping products
Section II mobile TV to market analysis
. In 2008 the development of mobile TV to the status quo
. Made to mobile phone into a TV hero
. To analysis of mobile TV at home and abroad
. Handset industry optimistic about the TV shopping business
. Consumers view mobile TV shopping
Section III Analysis of Insurance TV direct sales market
. Insurance television to the development prospects of
. Insurance to the development of television
. The insurance company television shopping channel marketing analysis
. Insurance and regulatory analysis of TV direct sales
Section IV to other television product analysis
. Cosmetics sales channels to analysis of television
. Tobacco brands on television spread out
Chapter VII and the TV shopping industry chain analysis platform
Section I Analysis on television to pay
. Epro television to electronic payment solutions
. Home to pay for TV to pass the role of development
. Paid to the development of Po on the role of television
Section II Analysis on the television to the logistics
. 2008-2009 operation of the logistics industry in China and forecast
. In 2009 the development of China‘s express delivery industry forecast
. Television distribution to the development of analysis
. Logistics aspects of constraints to the development of television
Section III television systems to call centers
. Television to the development of call center
. Call center in the TV shopping industry
. Television competition to the status of call center
. China called on television to call center solutions
Section IV television advertising industry to
. The media variables and differences in the concept of television media
. Television ads to the strengths and weaknesses of
Chapter VIII to the media analysis of television
Section I Analysis on the Development of the ordinary television
. 2008-2009 TV production
. Television to the impact of television media
. TV digital television to the impact of
. The future development trend of TV channels
Section II the development of mobile TV industry
. In 2009 the development of China‘s mobile TV Highlights Analysis
. Mobile TV in 2009 between the standard deduction
. In 2009 in the development of mobile TV problems
. The size of mobile TV 2009-2010 Forecast
Section III analyzes the development of the network television industry
. IPTV development in 2008
. IPTV to TV in 2008 to the impact of
. The first quarter of 2009, the development of IPTV market analysis
. IPTV Industry 2009-2010 Forecast
Part IV industry competition in the market
Chapter IX of China‘s TV shopping market competition
Section I China‘s TV shopping industry analysis of the competitive environment
. At present, the market competition among participants
. There is a threat to the status quo alternative industries
. With the possibility to enter or enter new participants
. Upstream suppliers and downstream participants in the relationship between customer
To Section II on the television shopping network of threat analysis
. Online shopping intention of influencing factors
. Network analysis to the consumer
. Some cities the number of analysis of online shopping
. Television shopping network to a comparative analysis
Section III on the television shopping mall threat
. TV shopping malls and traditional shopping comparison
. Domestic problems in shopping center development
. Analysis of Shopping Center Development Strategy
. The policy of the new shopping mall
Section IV 2008-2009 competition in the industry
. Electricity. Network to compete with the traditional retail
. TV in 2008 to market competitiveness analysis
. TV in 2009 to a new pattern of competition
. TV in 2009 to fight for real market shops and Shop
Chapter X at home and abroad enterprises to analysis of television
Section I the United States QVC Inc.
. QVC development of the United States
. QVC‘s operating characteristics
. Companies involved in product
Section II Eastern Taiwan was easy to purchase
. Too easy to purchase the development advantages
. Too easy to buy the business environment analysis
. Taiwan‘s ETTV television operators to process
Section III Hunan happy LLC
. Happy Shopping Overview
. Company strengths and core competencies
. In 2008 to buy a happy development strategy
Section IV Shanghai Oriental CJ
. Shanghai Oriental CJ Overview
. Corporate Development Strategy
. In 2009 Company News
Section V CCTV as to
. CCTV in regard to Overview
. Company development models
. In 2009 Company News
Section VI BTV television shopping
. BTV television to Overview
. Operational processes introduced
. The company‘s success
Section VII to jubilation
. Jubilation to Overview
. Channel Development Advantage
Section VIII Acorn International
. Acorn International Overview
. 2008 Company News
. Acorn International‘s development strategy
Section IX Shanghai Seven Star Shopping Network Co., Ltd.
. SEVENSTAR Overview
. In 2008 the situation of companies
. In 2009 Company News
Section X good Tesco
. A good overview of Tesco
. 2008 Company News
Part V industry development strategy and trends
Chapter XI television to the development model and strategy analysis
Section I at home and abroad to the development of pattern analysis of television
. China‘s development model to TV
. Overseas television to the development model
. TV shopping gift of choice and application of
Section II Analysis of Strategies for TV shopping
. TV shopping product marketing strategy
. TV shopping industry value chain development strategy
. TV shopping operations strategy
. Television to combine strategy and SMEs
Section III television and popular response to consumer
. Consumption characteristics of popular
. The consumer properties of the implementation cycle and Countermeasures
Chapter XII television to the development trend and investment analysis
Section I television to the development of model predictive analysis
. Acorn pattern
. Widely depending on the model and
. Media Extreme mode
. Shou-type mode of operation
Section II 2009 to observe and explore the development of the Television industry
. Direct TV transition in 2009 forecast
. In 2009 a new pattern of competition in home shopping
. TV in 2009 to the forecast products and product groups
. In 2009 to forecast the development of platform
. TV in 2009 to favor capital
. Call center in 2009 Information Management Vision
Section III 2009 to the development trend of Television
. To the development of television in 2009 forecast
. The future development trend of China‘s TV shopping
. The future development trend of TV shopping
Section IV TV to investment risk analysis
. Television to the investment problem analysis
. Television analysis to investment opportunities
. TV shopping channel analysis of the investment strategy