Chapter II wine industry environmental policy analysis
Section I the international wine standards
First, Germany‘s strict standards for wine
Second, the Italian wine-producing areas classification standard
Third, Spain wine classification standards
Section II Chinese wine industry policy-making and implementation of the
First, in 2008 the implementation of new standards for wine
Second, Chinese wine to the international standard of forward
Third, the state failed to implement a mandatory standard would be out of business
Fourth, to resolve the "geographical indications Tonghua Hill wine products," Standard System
Fifth, China Chateau wine Union standards supported
Chapter III the 2007-2008 World wine industry analysis
Section I 2007-2008 the World Wine Industry Development
First,the world production of wine analysis
Second, in 2007 the world‘s wine production analysis
Third, in 2008 the world‘s wine production and analysis
Fourth, in 2008 the global wine industry have surfaced crisis
Fifth, the world‘s wine producers will face two major challenges
Sixth, the international wine market in Asia came the wind
Seventh, the next new trend in the international wine market
Eighth, in 2010 the global wine market forecast
Section I 2007-2008I the United States wine industry analysis
First, 2007 analysis of U.S. wine exports
Second, the United States in 2007 the amount of direct sales of wine analysis
Third, the 2008 U.S. wine consumption analysis
Fourth, U.S. consumers increasingly concerned about the price and taste of wine
Fifth, the United States wine market analysis
Section III 2007-2008 analysis of the French wine industry
First, 2007 analysis of the French wine production
Second, the 2007 French wine exports Analysis
Third, in the first half of 200Eighth, exports of French wine analysis
Fourth, in 2008 French wine production analysis
Fifth, the reform of the EU in 2008 will seriously affect the French wine industry
Sixth, in 2008 the economic downturn affected the French wine market
Seven great French wine industry is about to change
Eighth, France pink wine consumption increased year by year
Ninth, there is no guarantee that the status of the Kingdom of French wine
Tenth, the French wine-producing areas of domestic construction industry for inspiration
Section IV2007-2008 analysis of the Italian wine industry
First, 2007 analysis of the Italian wine industry is running
Second, the 2008 production of the new season of wine production in Italy Analysis
Third, in the first half of 200Eighth, Italian wine exports Analysis
Fourth, in 2008 Italy wine exports will shift the focus of the Chinese market
Fifth, Italy organic wine production in Europe‘s first
Sixth, Italy‘s wine production and summary
Seventh, Italy‘s wine statutory classification
Section V of Spain 2007-2008 analysis of the development of wine industry
First, 2007 analysis of the Spanish wine exports
Second, the 2008 Hong Kong and Spain signed agreements wine business
Third, Spain will focus on entering the Chinese wine market
Fourth, Spain Cui Tian white wine shortage
Five of Spain‘s wine classification system
VI, is expected to Spain in 2015 as the world‘s largest wine-producing countries
Section VI 2007-2008 Australian wine industry analysis
First, in 2007 Australia in 2007 imported wine sales analysis
Second, the 2008 Australian wine export trade mark is about unity
Third, the 2008 Australian wine exports to China Analysis
Fourth, in 2008 Australian wine production and export analysis
Fifth, China has become Australia‘s main wine-importing countries
Sixth, Australia, New Zealand has become the largest wine exporter
Seventh, AustraliFirst, wine-producing areas of the four major characteristics of
Eighth, Australia is facing the threat of wine
2007-2008 VII other countries in the region analysis of the development of wine industry
First, in 2007 the British wine market, sales analysis
Second, in 2007 South Korea imported wine analysis
Three ,2007-2008 German wine exports to China Analysis
Four ,2007-2008 analysis of South African wine exports
Fifth, in the first half of 200Eighth, Chile exported wine analysis
Sixth, in 2008 New Zealand wine industry overcapacity crisis
Chapter IV the 2007-2008 Chinese wine industry analysis and forecast
Section I China‘s macro-economic policies of the wine industry analysis
First, fiscal policy on the wine industry
Second, monetary policy‘s impact on the wine industry
Third, food security policy for the wine industry
Fourth, management of the restaurant industry norms for wine industry
Five of the new rural policies on the wine industry
Six further opening-up policy on the wine industry
Section II in 2007 ChinFirst, wine industry analysis
First, 2007 analysis of the output of Chinese wine industry
Second, in 2007 Chinese imports and exports of wine
Third, China in 2007 apparent consumption of wine
Fourth, in 2007 China‘s dependence on wine
Fifth, in 2007 ChinFirst, wine industry to run analysis
Sixth, 2007 China‘s wine focus analysis
Seventh,200Seventh,Chinese wine industry market
Eighth, 2007 to owners of Chinese wine analysis of the problems
Section III in 2008 ChinFirst, wine industry analysis
A 2008 analysis of the output of Chinese wine industry
Second, in 2008 Chinese imports and exports of wine
Third, China in 2008 apparent consumption of wine
Fourth, in 2008 China‘s dependence on wine
Fifth, in 2008 China‘s wine sales analysis
Sixth, in 2008 the development of China-made wine analysis
Seventh,2008 analysis of the wine industry crisis
Eighth, 2008 Wine opportunity and challenge
Section IV2011-2017 wine industry forecast
First, China‘s wine market forecast
Second, the future development of the wine changes in the forecast
Third, in 2011 ChinFirst, wine Market
Fourth, in 2012 China‘s wine consumption forecast
Fifth, 2017 Asian wine imports forecast
Sixth, in 2017 China imported wine sales forecast
Section V analysis of the wine industry development
First, consumption analysis
Second, the pattern of industry analysis
Third, analysis of the development of channels
Fourth, analysis of imported products
Fifth, production analysis
Section VI Chinese wine brands analysis
First, a high concentration of domestic brands take advantage of
Second, high brand loyalty, the highest in the first Great Wall
Third, the wine is more vulnerable to high-income young and middle-aged people to accept the
VII the internationalization of Chinese wine analysis
First, the internationalization of China-made wines are becoming wide path
Second, Chinese wine to speed up the internationalization of the Big Three
Third, China should actively seek international wine exchange
Fourth, China International Wine of the road on how to carry out
Section VIII the development of Chinese high-end wine analysis
First, view the high-end wine Jiaore Chinese wine market
Second, China‘s high-end wine market analysis
Section IX, the wine industry, China analysis of the problems
First, the type of wine on the issues
Second, the grape variety and regional issues
Third, the growing integration process
Fourth, the quality of the wine hierarchy problem
Fifth, wine and cultural development issues
Sixth, the wine marketing issues
Chapter V 2007-2008 Chinese wine production, import and export analysis
Section I 2007-2008 wine production in the eastern part of
First, Beijing
Second, Tianjin
Third, Hebei
Fourth, Liaoning
Five Shanghai
Six Shandong
Section I 2007-2008I wine production in the central region
First, Jilin
Second, Heilongjiang
Third, Anhui
Fourth, Henan
Fifth, Hunan
Section III 2007-2008 in the western region of wine production
First, Sichuan
Second, Guizhou
Third, Yunnan
Fourth, Shaanxi
Fifth, Gansu
Six in Xinjiang
Seven Ningxia
Eight in Inner Mongolia
Section IV2007-2008 Chinese wine import and export data analysis
A ,2007-200Eighth, wine imports and exports National Data Analysis
,2007-200Eighth, two key provinces and cities in the wine import and export data analysis
2007-2008 Section V, China‘s imports of wine analysis
First, in 2007 China imported wine analysis
Second, in 2008 Shenzhen analysis of the value of wine imports
Third, in 2008 in Jiangsu wine imports Analysis
Fourth, wine imports in 2008 is still a lack of brand leadership
Fifth, wine imports in 2008 hit "close to"
Sixth, wine imports has run the Pearl River Delta
Seventh, wine imports of profit analysis
Eighth, wine imports should speed up the localization
Chapter VI the 2007-2008 Chinese wine manufacturing operations integrated data
Section I 2007-2008 wine manufacturing production and sales situation in China
,2007-200Eighth, a Chinese wine production to create products
Second ,2007-2008 industrial output value of Chinese grape wine
Three ,2007-200Eighth, China manufactured products, wine sales
II, 2007-200Seventh,China‘s wine production costs costs
,2007-200Eighth, a Chinese wine manufacturing cost of sales
Second ,2007-200Eighth, the cost of manufacture and sale of Chinese wine
Three ,2007-2008 ChinFirst, wine manufacturing cost management
,2007-200Eighth, four Chinese manufacturers of the financial cost of wine
Section III 2007-2008 Chinese wine manufacturing assets and liabilities
A ,2007-2008 total assets of Chinese grape wine
Second ,2007-2008 ChinFirst, wine maker Total liabilities
,2007-200Eighth, three Chinese wine maker of assets and liabilities rate
,2007-200Eighth, four Chinese manufacturers wine capital保忼增值率
Section IV2007-2008 Chinese wine industry to create the scale of the situation
,2007-200Eighth, a Chinese wine manufacturers single-digit
Second ,2007-2008 ChinFirst, wine maker average number of employees in all
Section V 2007-2008 Chinese wine industry to create effective case
,2007-200Eighth, a Chinese wine maker of the total profits
Second ,2007-200Eighth, Chinese wine production value of manufacturing profit rates
Three ,2007-2008 ChinFirst, wine manufacturing cost margins
,2007-200Eighth, four Chinese manufacturers of wine benefit funds rate
Five ,2007-200Eighth, Chinese wine production to create products occupancy rate funds
2007-2008 Section VI, China‘s wine manufacturing losses
,2007-200Eighth, a Chinese wine manufacturing single-digit loss
Second ,2007-2008 ChinFirst, wine maker of the total losses of loss-making enterprises
2007-2008 manufacture section VII the National wine sales top ten enterprises in key economic indicators
First, in 2007 wine sales to create the national top ten enterprises in key economic indicators
Second, in 2008 to create national wine sales top ten enterprises in key economic indicators
Chapter VII the wine industry sub-market analysis
Section I red wine
A red wine varieties
Second, red wine‘s health
Third, the impact of global overproduction of red wine market in South Africa
Fourth, France mounted a strong red wine in China
Fifth, Chinese red wine market will develop Gao Danghua
Section II dry wine
First, dry red wine quality indicators and analysis of the quality system
Second, Jinhua in Zhejiang local dry red wine sales doing better and better
Third, Iraq beads dry red wine sold in Fujian
Fourth, in the popular high-end dry red wine market
Fifth, East China so dry white wine red end markets
Six dry white wine market gradually warmer
Year III wine
One year of wine detail
Second, a small number of wine "years" to mislead the consumer
Third, China-made wine and the "year of crisis"
Section IV wine estate
First, wine estate and the estate wine
Second, the concept of China‘s wine estate
Third, ChinFirst, wine estate business management
Fourth, wine estate business has become a magic weapon for high-end market
V. wine estate development strategy
Section V sweet wine
First, sweet wine to sell low-cost analysis
Second, the birth of high-end sweet wines of the three forces
Third, the low-end ultra-sweet wine-selling business
Fourth, the survey showed that Asians Aihe sweet wine
Section VI ice wine
First, China‘s ice wine production process
Second, to lead the development of China‘s five major wine brand
Third, high-Mo "Pa map of" ice wine market
Fourth, Yili Portuguese wine was a base of ice wine known as the China town
Fifth, ice wine is too households have been identified as products of geographical indications
VII white wine
A white wine brewing technology
Second, brewed white wine grape varieties
Third, the best-selling white wine in South Africa British Supermarket
Fourth, the year 2008 Napa Valley white wine quality outstanding
Section VIII sparkling wine
First, sparkling wine introduced
Second, the bacteria affect the quality of sparkling wine
Third, the British sparkling wine producers to compete
Fourth, the future sparkling wine market has great potential
Chapter VIII the 2007-2008 regional Chinese wine market analysis
Section I 2007-2008 Penglai wine market analysis
First, Penglai wine high in 2007 joining hands to create brand-producing areas
Second, in 2007 to promote the internationalization of standards for the production of Penglai wine industry upgrade
Third, Penglai in 2008 to promote the three key wine industry development
Fourth, Penglai wine in 2008 to start drafting local standards
Fifth, in 2008 the wine industry-benefit analysis
Sixth, in 2008 the building of China Penglai wine First Street
Seventh, Penglai award "the most competitive wine industry"
Eighth, Penglai wine industry competitive analysis
II, 2007-2008 Yantai wine market analysis
First, Yantai wine in 2007 to fill the gaps of the two studies
Second, in the first half of 200Eighth, Yantai wine industry analysis of the running
Third, in 2008 in Yantai Export Processing Zone des Nations on display wine
Fourth, the wine industry in Yantai Development
Fifth, Yantai wine industry‘s strengths and weaknesses
Six, Yantai wine market research analysis
Seventh, Yantai wine Baotuan development
Eighth, Yantai wine industry development strategy analysis
Section III 2007-2008 Changli Wine Market Analysis
First, Changli County wine industry environment
Second, Changli the development of wine industry
Third, the development of Changli wine-producing areas of analysis
Fourth, in 2007 Changli dry red wine to create industrial clusters
V. 2008 expanded Changli wine through the certification of accreditation
VI in 2008 to create Changli wine culture and leisure gathering areas
Seventh, Changli wine through the "protection of geographical indications of products," validation
VIII, table wine into the wine-producing areas Changli trends
Section I 2007-2008V Gansu wine market analysis
First, in 2007 Tianshui, Gansu scientific planning and development of wine industry
Second, the 2008 inventory of Gansu 4 unqualified wine
Third, the new wine in Gansu forces
2007-2008 Section V NingxiFirst, wine market analysis
First, in 2007 in Ningxia Helan Mountain wine into the U.S. market
Second, the Ningxia Hui Autonomous Region in 2008 all state farms to build wines
Third, the Ningxia Hui Autonomous Region in 2008 wine exports reached intention of 1,470,000 U.S. dollars
Fourth, the wine-producing areas in Ningxia Investigation and Analysis
Fifth, Ningxia Hui Autonomous Region to plan a blueprint for the development of wine industry
Section VI 2007-2008 Xinjiang wine market analysis
First, in 2007 Xinjiang wine on board KLM flights
Second, the 2008 wine well-known domestic enterprises in Xinjiang to buy the original grape wine
Third, in 200Eighth, Xinjiang Corps Beijing wine add new members
Fourth, the wine-producing regions of Xinjiang Analysis
V. Prospects for the development of wine industry
2007-2008 VII Jilin wine market analysis
First, in 2007 in Jilin Songyuan Hill‘s first store opened wine
Second, Liu Jilin in 2007 to create nine measures Hill wine brand
Third, in 2008 Liuhe County in Jilin strong support for the wine industry development
Section VIII in 2008 in other parts of the wine market analysis
First, in 2008 Tianjin Hangu 3.0 billion investment to build wine castle
Second, Yunnan wine culture marketing power
Third, Shanxi local wine brands to break through measures
Chapter IX of China‘s wine consumption analysis
Section I Analysis of Chinese wine consumption
First, in 2008 the volume of domestic high-end wine prices are not moving
Second, imports of wine become the mainstream of Chinese consumer goods
Third, China‘s wine consumption in Asia-hung crown
Fourth, the wine into the "consumer age eco-origin"
Fifth, the level of domestic consumption tends to high-end
Sixth, wine consumption errors
Section II wine consumption habits of Investigation and Analysis
First, young people to pursue atmosphere, the pursuit of the elderly health care
Second, consumers a place to drink wine
Third, the Great Wall, Beijing Changyu Pioneer Wine dominant market position of the
Fourth, the consumer favorite of Yantai in Shandong wine
Five consumers to drink wine, the average monthly number of
Six at home drinking and drinking out close to the ratio of 1:1
III wine consumer behavior analysis
First, the purpose of consumption
Second, consumer sites and places to buy
Third, consumption characteristics
Fourth, consumer behavior
Women Section IVof wine consumption analysis
First, the wine is stylish, elegant, civilized drink alcohol
Second, anti-aging cosmetic wine is a health drink
Third, the leading women the right to buy wine
Four women spread of wine is the best target
A section V of consumer wine licensing program leader training
First, the background
Second, the purpose of
C, A Situation Analysis of the licensing
Fourth, the development of consumer leaders
Fifth, the leader of the consumer culture to carry out the strategy and measures
Sixth, the leader of the consumer to maintain
Section VI Chinese wine consumption analysis of the key areas
First, Beijing wine market
Second, Wuhan wine market
Third, Qingdao wine market
Fourth, Chongqing wine market
Fifth, the wine market in Guangxi
Sixth, Jilin wine market
Seventh, Fujian wine market
Eighth, the wine market in Yunnan Province
IX, the wine market in Yiwu
Chapter X of China‘s wine industry sales channels and marketing analysis
Section I the main Chinese wine sales channel mode analysis
A regional agency
Second, the distribution system
Third, the direct sales system
Fourth, buy brand
V. franchise
Section II the top five imported wine sales patterns
First, the traditional agent-based (to join the distribution system)
Second, multi-brand agency (Liquor-line agent)
Third, the brand-operation
Fourth, a single brand agency
Five-OEM sales
Section III the Chinese wine market, distribution channels and sales analysis
First, Chinese wine market distribution channels
(A) of the domestic wine
(B) imports of wine
Second, sales analysis
Section IV of the three major characteristics of wine marketing analysis
First, the concept of marketing "culture" of consumers
Second, marketing experience, "close" to consumers
Third, the minority marketing, "targeting" consumers
Section V Chinese wine culture marketing business model analysis
First, advertising
Second, the event marketing
Third, packaging design
Fourth, producing marketing
V. Tourism Industry
Six channels of training
Section VI end wine marketing analysis of the revolution
A marketing strategy for change of thinking
Second, on the lower reaches of the combination of resources
Third, consumption of fashion off
Fourth, foster a culture of wine consumption
Five from passive to active
Six, "as" in the wine industry performed phenomenon
China VII the wine business marketing communications strategy analysis
First, clear the nature of Marketing Communications
Second, concern about the dissemination of marketing information, audience and communication channels between the adaptability
Third, the process of marketing communications rule out the possibility of "noise"
Fourth, the establishment of marketing communications, "feedback channel"
Section VIII the distribution of high-end wine marketing strategy
First, China-made high-end wines of the reasons behind
Second, the high-end product awareness errors
Third, the operation of the high-end brand distributor of choice
Fourth, distribution of high-end brand strategy
Chapter XI the Chinese wine production of the main suppliers of raw materials analysis
Section I China‘s grape production analysis
First, North-East origin
Second, the origin of the Bohai Bay
Third, the origin shacheng
Fourth, XU origin
Fifth, Yinchuan origin
Sixth, Wuwei origin
Seven of Xinjiang origin
Eighth, the old course of the Yellow River source
Nine Yunnan plateau production
II, China analysis of the wine producing wine
First, Shandong Peninsula areas
Second, the old course of the Yellow River areas
Third, Qinhuangdao Changli areas
Fourth, the wine-producing areas in Tianjin
V. shacheng producing areas in Hebei
Six Ningxia Helan Mountain areas
Seven-producing areas in Gansu
Eighth, producing areas in Xinjiang
Ninth, geographical areas in Yunnan
Tenth, North-East areas
Section III wine grape planting base in China producing areas of marketing strategy
First, Chinese wine grape cultivation base for development and marketing of the importance of producing
Second, the clear areas of marketing stakeholders
Third, the wine grape planting base of the producing areas of marketing strategy analysis
XII foreign wine in Chinese market analysis
Section I foreign wine in Chinese market SWOT Analysis
First, the advantages
Second, the disadvantage
Third, the opportunity to
Fourth threatened
Five foreign enterprises to enter ChinFirst, wine market strategy
Section II foreign wine into the market on a large scale model analysis
I, M & Wine Shop
Second, mergers and acquisitions business of wine
Third, M & A liquor distributor
Section III foreign wine in Chinese market competition analysis
First, nearly 60 percent of foreign wines from France and Macao
Second, the wine will gradually occupy the high-end market
Third, the international wine merchants competing for landing
Fourth, the domestic brand expansion speed
Fifth, the wine culture to be universal
Six, wine brand breadth of the lack of audience
Seven from the "heat" about
Legal systems of the fourth quarter of wine marketing in China to seek change
First, the channels: from single to compound
Second, to promote: to use "Ctrip" mode
Third, the packaging: take the classic route
Section V infiltration of foreign wine market in China strategy
First, the opportunities for foreign brands
Second, foreign brands means
(A) win power brands, foreign wine as a "brand name effect"
(B) cultural integration, foreign wines have affinity
(C) the layout of Monopoly, foreign wine to control network
Chapter XIII Chinese wine industry competition analysis
Section I in 2008 in the analysis of foreign wine competition
First, industry competition
Second, the subject of a new country out of the industry norms play a role
Section II in 2008 second-line brand of wine brand competition in the market analysis
First, second-line brand competitive environment analysis
Second, the second-line brand competitive strategy analysis
Third, second-line brand competition problems
Fourth, the development of second-line brand analysis of the way
Section III analysis of the competitiveness of Chinese wine
First, market forces
Second, the brand
Third, technological strength
Fourth, market forces
Fifth, the international image of the force
Section IV of the three major domestic wine competition analysis
First, the product system
Second, the marketing strategy
Third, the agent import wine strategy
Four of raw materials base strategy
Hill section V the competitiveness of the wine analysis
First, based on the "three-card" to create national characteristics Hill wine industry
Second, establish the advantage of relying on the status of Hill wine-producing areas
Third, set up the stage to create a positive national characteristics Hill wine brand
Fourth, take the necessary characteristics on the road
Section VI wine to enhance the competitiveness of industry analysis
First, Chinese wine into the fast lane
Second, the standard system constantly with international practice
Third, the emphasis on wine quality and safety
China XIV business wine industry analysis
Section I Yantai Changyu Pioneer Wine Co., Ltd.
First, company profile
Second ,2007-2008 Financial Analysis
Third, Zhangyu into the top 10 global wine business
Fourth, in 2009 the development of forecast
Section II the Sino-French Joint Venture Dynasty Winery Ltd.
First, company profile
Second, in 2008 dynasty wine production, marketing, show progress analysis
Third, the new proposition Dynasty Winery
Section III TonghuFirst, wine Co., Ltd.
First, company profile
Second ,2007-2008 Financial Analysis
Section IV Suntime International Wine Co., Ltd.
First, company profile
Second ,2007-2008 Financial Analysis
Section V COFCO Great Wall Winery Co., Ltd. China
First, company profile
Second, the 2008 "Olympic marketing" strategy
Third, development strategies
Section VI Wine Company Limited Yantai Valence
A corporate profile
Second, the main producing areas
Third, in 2008 selected 500 most valuable Chinese brand list
Fourth, Valence quality wine brand cast
Beijing Co., Ltd. VII the wine harvest
A corporate profile
Second, the base grape
Gansu section VIII the high-Mo Industrial Development Co., Ltd.
A corporate profile
Second ,2007-2008 Financial Analysis
Third, the development of forecast
Yantai section IX of white wine Yanghe Co., Ltd.
A corporate profile
Second, the 2007 White Yanghe by sales channel integration
Third, the development of analysis
Chapter XV of the Chinese investment in wine analysis
Section I China‘s wine industry analysis of the advantages and disadvantages
First, analysis,of the advantages of the wine industry
Second, the development of inferior wine industry analysis
Third, China‘s wine industry development proposals
Section II wine imports in the Chinese market analysis of the advantages and disadvantages
First, analysis of the advantages of imported wine
Second, imports of inferior wine analysis
Section III wine industry investment analysis
First, Xinjiang ice wine industry investment opportunities
Second, in 2008 the global wine investment-benefit analysis
Third, the financial crisis in 2008 under the investment value of wine
Fourth, in 2008 the international wine collection of the new investment trend
Fifth, in 2008 China‘s wine futures investment analysis
Sixth, in 2008 China‘s wine industry investment strategy
Chinese enterprises to invest Section IVwine recommendations
First, product innovation: Flexible Packaging
Second, innovative marketing practices: inverted Marketing
Third, innovative channels: to open up rural areas, urban market
The 16th chapter of wine industry development trend analysis
Section I China‘s wine industry to the overall development trend analysis
First, China has a large demand for wine market
Second, the wine industry trends in the evolution of gradient
Third, extend the industrial chain and bold wine
Fourth, to strengthen the wine industry brand building
Fifth, improve the wine industry‘s core competitiveness
Six take an active part in world market
Seven to market demand
Section II wine industry development trend analysis
First, environmentally friendly wine packaging trends
Second, new trends in the international wine industry
Third, wine channels in the future development trend
Section III in 2008 to see the fall of Tang Jiuhui wine trends
First, the international wine merchants aim at the giant Chinese market
Second, the absence of large enterprises wine Tang Jiuhui
Third, the corporate culture to build brand competitiveness
Fourth, "Wang channels for the" marketing "the road to Rome"
Fifith, Simple become a fashion trend
Sixth, Kam goods will be in the form of further improvement
Seventh, Tang Jiuhui the development of a long way to go