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Report on Digital TV Industry Competition Pattern and Investment Strategy, 2009-2012

2009-8-6 16:02:24
  • 【报告名称:】Report on Digital TV Industry Competition Pattern and Investment Strategy, 2009-2012
  • 【关 键 词:】Digital TV Electric Ovens Furnace Water Heater Refrigerator Home Appliances
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报告描述

报告目录

Table of Contents
Part I Industry Development
Chapter I outlines the development of digital TV industry
Section I Definition and classification of digital television
. Definition digital TV
. The types of digital television
. The characteristics of digital television
Section II Analysis of digital TV industry chain
. Sectoral economic characteristics
. The main sub-sectors
. Industry Chain Structure Analysis
Section III digital TV industry maturity analysis
. The development of the industry cycle analysis
. Industry comparison of Chinese and foreign market maturity
. Industry and its major sub-sector analysis of maturity


Chapter II the development of global digital TV market analysis
Section I 2008 Global Digital TV Market Analysis
. In 2008 recalled that the global digital TV market
. In 2008 the global digital TV market environment
. In 2008 the development of global digital TV chip
. In 2008 analysis of the global digital television technology
Section II 2009 Global Digital TV Market Analysis
. In 2009 the demand for global analysis of digital television
. In 2009 digital TV in Europe and America needs analysis
. In 2009 the development of global digital television technology
. In 2009 digital TV market comparison of Chinese and foreign
Section III the main countries and regions of Digital TV Market Analysis
. 2008-2009 U.S. Digital TV Market Analysis
. 2008-2009 Analysis of the European digital TV market
. 2008-2009 Analysis of Japan‘s digital TV market
. 2008-2009 Korean digital TV market analysis
. 2008-2009 digital TV market in other countries


Chapter III Development of China‘s digital TV industry status
Section I 2007-2009 the development of digital television industry analysis
. In 2007 the development of digital television industry analysis
. In 2008 the development of digital television industry analysis
. In 2009 the characteristics of digital television industry analysis
. 2009 January-May the development of digital TV industry
Section II 2008-2009 National Digital TV Market Analysis
. In 2008 the national digital television market analysis
. In 2009 the national digital television market trends
. In 2008 the demand for digital television market analysis
. In 2009 the demand for digital TV market analysis and forecasting
Section III China‘s digital television market analysis and reflection
. The characteristics of digital TV market
. Digital TV Market Analysis
. Digital TV market changes direction
. China‘s digital TV industry new ideas
. Of China‘s digital TV industry development


Chapter IV digital TV industry analysis of economic operation
Section I 2008-2009 years analysis of color production
. Analysis of the 2008 TV production
. 2009 January-May TV output analysis
Section II 2008-2009 Digital television industry analysis of economic operation
. In 2008 the number of major economic indicators of the television industry
. January-May figure in 2009 the television industry of major economic indicators
. 2008-2009come year before the digital TV industry enterprises 10
Section III 2008-2009 China‘s digital TV industry performance analysis
. Industry production and sales situation in 2008-2009
. The scale of the situation of the industry 2008-2009
. Industry profitability 2008-2009
. 2008-2009 operating development industry
. Solvency analysis of the industry 2008-2009


Chapter V Import and Export of China‘s digital TV industry analysis
Section I Analysis on China‘s digital TV imports
. Analysis of the total imports in 2008
. Analysis of imports in 2008
. Regional analysis of imports in 2008
Section II Analysis on China‘s exports of digital TV
. Analysis of the total export in 2008
. Analysis of the structure of exports in 2008
. In 2008 the regional analysis of exports
Section III Forecast of China‘s import and export of digital television
. A quarter of imports in 2009 analysis
. A quarter of exports in 2009 analysis
. Imports of digital television in 2009 forecast
. Digital TV exports in 2009 forecast


Chapter VI Analysis on China‘s digital TV market
Section I 2008-2009 China‘s flat-panel TV Market Analysis
. In 2008 an overview of China‘s flat-panel TV market
. In 2008 the domestic production of flat-panel TVs Analysis
. In 2008 the domestic sales of flat-panel television market analysis
. 2008-2009 Analysis of the characteristics of flat-panel TV market
. 2008-2009 the demand for flat-panel TV product diversification analysis
. In 2009 development trend of flat-panel TV market
In Section II 2008-2009 color analysis of market conditions
. Color TV production data in 2008
. 30 years of reform and opening up the development of China‘s color TV analysis
. In 2008 the development of China‘s color TV industry analysis
. In 2009 the price of color TV market forecast
. In 2009 the general trend of the development of color TV market and the characteristics of
In Section III 2008-2009 Analysis of rear-projection TV market
. The development of rear projection televisions
. In 2008 the situation of rear-projection TV production
. 2008 rear projection TV market analysis
. Rear-projection TV market potential analysis of the future
In Section IV 2008-2009 LCD TV Market Analysis
. LCD TV market in 2008 Overview
. 2008 LCD TV brand market research studies
. In 2008 China‘s LCD TV market investigation and study
. 2009 LCD TV market trend forecast
In Section V 2008-2009 Plasma TV Market Analysis
. In 2008 the development of the plasma TV market analysis
. In 2008 plasma TV market factors
. Plasma TV 2008-2009 analysis of market prospects
. Plasma TV market trends and highlight
. The future of plasma TV market development proposals


Chapter VII Digital TV and its equipment analysis
Section I Overview of digital TV set-top boxes
. In 2008 digital TV set-top box market analysis
. In 2009 digital TV set-top box market challenges
. In 2009 global sales of digital TV set-top box forecast
. China‘s digital TV industry made to the set-top box manufacturers and the impact of CA
Section II Analysis on Digital TV Middleware
. Digital TV middleware development
. China‘s development of digital television middleware analysis
. Middleware standards on China‘s digital TV market, the impact of development
. Digital TV middleware, the development prospects of
Section III digital TV conditional access technical analysis
. Conditional Access System features
. Conditional access system
. Conditional access system
Section IV an overview of digital TV hardware and software equipment
. On the hardware and software equipment
. Digital TV hardware and software and implementation of the principle of separation
. Edge business analysis


Chapter VIII Analysis of digital TV operators
Section I Analysis of digital TV business model
. Analysis of business operations
. Operating mode analysis of the major problems exist
. Commercial operation pattern analysis
. Operating mode of China‘s development of digital television
Cable Digital TV Section II cross-system business model the Joint Research
. Policies to promote industrial development of digital
. Decentralized network construction defects
. Government regulation and market a combination of
. Cable DTV operation of the determinants of industry
Section III development of digital TV operators and their analysis
. Digital TV operators and their industrial characteristics analysis
. Digital TV operators and their business analysis
. Digital TV operators and their technical analysis patterns
. Digital TV operators and the user needs analysis
. Digital TV operators and their analysis of the policy environment
. Digital TV operators and their analysis of market opportunities
Section IV the main analysis of digital TV operators
. Tin Pak Corporation
. In the media as
. HUNAN TV _ BROADCAST INTERMEDIARY
. CCID Media
. Tianwei video


Chapter IX the development of digital television market segment analysis
Section I mobile digital television and digital television development of analysis of infinite
. The development of mobile digital TV background
. Mobile digital TV transmission
. The use of mobile digital TV network
. Mobile digital TV system
. Source coding technology and content protection technology
. Mobile digital TV system design
. Mobile TV chip market competition analysis
. The advantages of wireless digital television
Section II Analysis on the Development of terrestrial digital television
. Terrestrial digital TV source from the subject country
. Terrestrial digital TV implementation
. The promotion of terrestrial digital television
. In 2008 Development of terrestrial digital television
. The significance of terrestrial digital television and Prospects
Section III the development of digital TV Cable
. Cable digital TV industry status
. 2008 cable digital TV users in China Development Research
. 2009-2010 cable digital TV in China forecast
Section IV the development of high-definition digital TV
. The 2008 Olympic Games in China before and after analysis of the development of high-definition digital TV
. The development of high-definition digital television and its content
. China‘s development trend of high-definition digital TV


Digital TV Chapter X Analysis of regional markets
Section I North China
. 2008-2009dustry Analysis
. 2008-2009 Analysis of market demand
. 2008-2009 analysis of market size
. 2008-2009 analysis of industry competition
. 2009-2012 trend analysis in the development of the industry
Northeast Section II
. 2008-2009dustry Analysis
. 2008-2009 Analysis of market demand
. 2008-2009 analysis of market size
. 2008-2009 analysis of industry competition
. 2009-2012 trend analysis in the development of the industry
Section III in east China
. 2008-2009dustry Analysis
. 2008-2009 Analysis of market demand
. 2008-2009 analysis of market size
. 2008-2009 analysis of industry competition
. 2009-2012 trend analysis in the development of the industry
Section IV in southern China
. 2008-2009dustry Analysis
. 2008-2009 Analysis of market demand
. 2008-2009 analysis of market size
. 2008-2009 analysis of industry competition
. 2009-2012 trend analysis in the development of the industry
Section V the Central-Southern Region
. 2008-2009dustry Analysis
. 2008-2009 Analysis of market demand
. 2008-2009 analysis of market size
. 2008-2009 analysis of industry competition
. 2009-2012 trend analysis in the development of the industry
Southwest Section VI
. 2008-2009dustry Analysis
. 2008-2009 Analysis of market demand
. 2008-2009 analysis of market size
. 2008-2009 analysis of industry competition
. 2009-2012 trend analysis in the development of the industry
Section VII in Northwest China
. 2008-2009dustry Analysis
. 2008-2009 Analysis of market demand
. 2008-2009 analysis of market size
. 2008-2009 analysis of industry competition
. 2009-2012 trend analysis in the development of the industry


Competitive pattern of Part II
Chapter XI competitive digital television industry pattern analysis
Section I Analysis of the industry competition structure
. The existing inter-firm competition
. Analysis of the potential entrants
. Substitutes for threat analysis
. The supply of capacity to negotiate prices
. The bargaining power of customers
Section II Analysis of industry concentration
. Analysis of market concentration
. Enterprises analysis
. Analysis of the regional concentration
Section III digital TV industry in China Summary of competition
. In 2008 the number of the television industry concentration
. In 2008 the level of competition digital TV industry
. Digital television in 2008 the number of enterprises and brand names
. In 2008 the pattern of the digital television industry competitive analysis
Section IV 2008-2009 competition in digital television industry pattern analysis
. 2008-2009 competition analysis of digital TV at home and abroad
. 2008-2009 China‘s digital TV market competition analysis
. 2008-2009 China‘s digital TV market concentration analysis
. 2009-2012 digital television in major business trends
. In 2009 to the domestic digital TV projects in the analysis of
Section V the future of digital TV and IPTV market analysis
. The future of digital television and IPTV market Overview
. IPTV and the similarities and differences of digital television
. Digital television and IPTV market analysis of target customers
. Digital television and IPTV market, business / content analysis
. Digital television and IPTV Market Analysis
. The impact of IPTV and other digital TV competition


Digital TV Chapter XII Analysis of the competitiveness of enterprises
Section I digital TV market analysis of competitive strategy
. In 2009 the growth potential of the digital television market analysis
. In 2009 the major potential of digital television species analysis
. The existing digital TV products competitive strategy analysis
. The potential of digital television variety to choose competitive strategy
. Typical product analysis of competitive strategy
Digital TV Section II Analysis of the competitiveness of enterprises
. The financial crisis in the digital television industry the impact of competition
. The financial crisis in the digital television industry after the changes in the pattern of competition
. 2009-2012 China‘s digital TV market trends
. 2009-2012 competition year pattern of digital TV industry outlook
. 2009-2012 Digital television industry competitive strategy analysis
. 2009-2012 digital TV business in competitive strategy analysis


The focus of Chapter XIII digital TV brand competition analysis
Section I Haier
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section II Hisense
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section III Changhong
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section IV Beijing GEHUA CATV Network Co., Ltd.
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section V Shanghai Oriental Pearl (Group) Company Limited
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section VI CITIC Guoan Information Industry Company Limited
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section VII TCL
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Skyworth Section VIII
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section IX Konka
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section X with the side
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section XI Radio Electronics Shanghai Co., Ltd.
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in
Section XII ZTE Corporation
. Enterprise Overview
. Competitive Advantage Analysis
. 2008-2009 operating conditions
. 2009-2012 development strategy in


Part III industry forecast
Chapter XIV the development of digital television industry trend analysis
Section I China‘s digital TV industry analysis of the prospects and opportunities
. China‘s digital TV industry development prospects
. China‘s digital television development opportunities analysis
. In 2009 opportunities for the development of digital television analysis
. The financial crisis on the impact of the digital television industry analysis
Section II 2009-2012 China‘s digital TV market trend analysis
. 2008-2009 summary of digital TV market trends
. 2009-2012 the development of digital television in trend analysis
. 2009-2012 digital TV market in the development of space
. 2009-2012 policy year trend of digital TV industry
. 2009-2012 technological innovations in the trend of digital television
. 2009-2012 price movements in analysis of digital television
. 2009-2012 International Year of the impact of environment on the industry


Chapter XV the future development of digital TV industry forecast
Section I the future of digital TV and consumer demand forecast
. 2009-2012 consumption year forecast of digital TV products
. 2009-2012 digital TV market in the forecast
. 2009-2012 digital television industry in GDP forecast
. 2009-2012 Digital television industry sales forecast
. 2009-2012 figures forecast the total assets of the television industry
Section II 2009-2012 China‘s digital TV industry supply and demand forecast
. 2008-2012 Forecast of China Digital TV supply
. 2009-2012 China‘s digital TV production forecast
. 2009-2012 China‘s digital TV demand forecast
. 2009-2012 China‘s digital TV balance between supply and demand forecast
. 2009-2012 China‘s product price forecasts for digital TV
. 2009-2012 major digital TV products in the import and export projections


Part IV Research on investment strategies
Chapter XVI digital TV industry investment analysis
Section I 2008 figure investment in television industry analysis
. In 2008 the structure of the overall investment and
. In 2008 the scale of investment in the situation
. The situation of investment growth in 2008
. 2008 industry investment analysis
. Investment Analysis of 2008
. The situation of foreign investment in 2008
Section II 2009 figures for January to May years investment analysis of the television industry
. 2009 January-May and the structure of the overall investment
. In 2009 the scale of investment in January-May the situation
. In 2009 the growth rate of investment situation in January-May
. 1-5 months of 2009 industry investment analysis
. 1-5 month in 2009vestment Analysis
. In 2009 the situation of foreign investment in January-May


Chapter XVII digital TV industry analysis of the investment environment
Section I Economic Development Environmental Analysis
. 2008-2009 China‘s macroeconomic performance
. 2009-2012 China‘s macro-economic situation analysis
. 2009-2012 and its impact on investment trends in the forecast
Section II Analysis of Policy Environment
. In 2009 the policy environment in the digital television industry analysis
. In 2009 to its impact on the domestic macro-policy
. In 2009 the impact of industry on its industrial policy
Section III the technical development environment
. The status quo of domestic digital television technology
. In 2009 the development of digital television technology analysis
. 2009-2012 in the development of digital television technology trend analysis
Section IV the environment and social development
. The domestic development of the social environment
. In 2009 the development of analysis of the social environment
. 2009-2012 in the social environment impact analysis of industry
Section V Electronic Information Industry Development Planning
. Electronic Information Industry Development Planning of
. Electronic Information Industry Development planning
. Electronic Information Industry Development Planning, the main task
. Electronic information industry planning major projects to revitalize
. Electronic information industry planning major initiatives to revitalize
. Electronic information industry and the significance of the revitalization of the role of planning
. Electronic information industry planning for the revitalization of the impact of the digital television industry


Chapter XVIII digital TV industry investment opportunities and risks
Section I trade comparison and analysis of dynamic coefficient
. Related industries in 2009 compared dynamic coefficient
. 2007-2008 dynamic factor analysis of the industry
Section II Comparison of industry and the investment rate of return analysis
. In 2009 the rate of investment income related industries compared
. 2007-2008 Analysis of the industry rate of return on investments
Digital TV Section III-benefit analysis of investment
. 2008-2009vestment in digital TV industry analysis
. 2009-2012 years of the number of investment-benefit analysis of the television industry
. 2009-2012 investment in digital TV industry trends
. 2009-2012 digital TV industry in the direction of the investment
. 2009-2012 investment in digital TV industry‘s proposal
. The new entrants should be noted that factor analysis of the obstacles
Section IV the impact of the digital television industry a major factor in the development of
. 2009-2012 impact of the digital television industry in a favorable factor analysis run
. 2009-2012 impact of the digital television industry in the stability of factor analysis run
. 2009-2012 impact of the digital television industry in the operation analysis of the adverse factors
. 2009-2012 China‘s digital TV industry analysis of the challenges facing
. 2009-2012 China‘s digital TV industry opportunities facing the development of analysis
Section V digital TV industry and control strategies, investment risk analysis
. 2009-2012 Digital television industry market risks and control strategies
. 2009-2012 policy years of the number of the television industry risk and control strategy
. 2009-2012 digital television industry in operational risks and control strategies
. 2009-2012 Digital television industry technology risk and control strategies
. 2009-2012 digital television industry in competition with the risk and control strategy
. 2009-2012 Digital television industry other risks and control strategies


Chapter XIX investment in digital television industry for Strategic Studies
Section I Digital TV Industry Development Strategy
. Strategic integrated planning
. Technology development strategy
. Portfolio strategy
. Regional strategic planning
. Industry Strategic Planning
. Marketing Brand Strategy
. Competitive Strategy Planning
Section II the digital TV brands in China‘s strategic thinking
. The importance of corporate brand
. Digital TV significance of the implementation of brand strategy
. Digital TV Enterprise Brand Analysis
. China‘s digital TV business brand strategy
. Digital TV brand strategy management strategy
Section III digital TV business management strategy
. The cost control strategy
. Pricing strategy
. Competitive Strategy
. M & A strategy
. Marketing Strategy
. Human Resources
. Financial Management
. Internationalization strategy
Section IV digital TV industry research investment strategies
. In 2009 the electronic and information industry investment strategy
. In 2009 the number of the television industry investment strategy
. 2009-2012 Digital television industry investment strategy
. 2009-2012 Sub-sectors in the investment strategy
 

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