Table of Contents
Chapter 1 the air transport market base
Section I the status of Air Transport in modern traffic system
. Air cargo transport status
. air passenger transport status
Section II business model of airline industry and profit
. business model
. profit structure
Section III profitability analysis of the airline industry
. Global Aviation profitability analysis
. Analysis of the Chinese airlines profits
Chapter 2 2008-2009 global air transport industry
Section I 2007 the global market
. The scale of transport 2007
. 2007 the level of effectiveness
. Capacity utilization 2007
. major event 2007
Section II 2008 the global market
. global air cargo 2008
. 2008 the world‘s air passenger
. 2008 the aviation industry operators
Section III 2009 the Global Market
. The status quo of international air cargo
. IATA shipping forecast
Chapter 3 2008-2009 domestic air transport market
Section I Civil Aviation of China route
. A quantitative analysis of pro-democracy movement of air routes
. The number of pro-democracy movement of air route structure
. Analysis of Civil Aviation Routes
. The structure of civil aviation route mileage
Section II the number of China‘s airports and aircraft
. Civilian airport construction analysis
. Analysis of civilian aircraft
Section III Civil Aviation of China passenger market
. 2008 the Civil Aviation Analysis in passenger traffic
. 2008 the structure of civil aviation passenger traffic
. Civil Aviation 2008 volume of passenger transportation
. Volume of passenger transportation 2008 the structure of the Civil Aviation
Section IV China‘s civil air cargo market
. Analysis of the 2008 Civil Aviation Cargo
. 2008 the structure of civil aviation cargo
. 2008 the goods turnover of Civil Aviation
. 2008 the structure of civil aviation freight
Chapter 4 2008 Air transportation mergers and acquisitions
Section I 2008 reorganization of the Air transport industry
. Demand-driven
. The cost of driving
. Market-driven
. Administrative promote
Section II models the strategic reorganization of the airline
. Merger and reorganization is a general trend
. M & A Analysis
. Analysis of the pros and cons of different models
Chapter 5 operations of Chinese leading airlines
Section I Air China
. Business summary
. Analysis of the 2008 operations
. 2008 profit structure
Section II Shanghai Airlines
. Business summary
. Analysis of the 2008 operations
. 2008 profit structure
Section III Hainan Airlines
. Business summary
. Analysis of the operations 2008
. 2008 profit structure
Section IV Eastern Airlines
. Business summary
. Analysis of the 2008 operations
. 2008 profit structure
Section V Southern Airlines
. Business summary
. Analysis of the 2008 operations
. 2008 profit structure
Section VI Sinotrans Development
. Business summary
. Analysis of the 2008 operations
. 2008 profit structure
Chapter 6 2009-2010 market outlook and investment opportunities
Section I 2009 market forecast
. Volume forecast
. The aircraft taking off and landing forecast
. Capacity supply forecast
. The market demand forecast
Section II Analysis of the important factors
. The fall in oil prices impact analysis
. To increase the impact of investment in infrastructure
. slowing of RMB appreciation , and impact of the Expo event and interest rate cut